SellTheClick / Weekly Engineering Report
01 / 09
Week Ending — 18 April, 2026

From a generic button
to a conversion machine.

Bottles & Glasses
bottlesandglasses.com.ng
SEO · UI/UX · Technical
Prepared by Solomon — SellTheClick
This week at a glance
02 / 09
Week Summary 5 Shipped

Five major tweaks — shipped across SEO, UI/UX and technical fixes.

Each change targets a specific leak: attention, trust, speed, or conversion. The WhatsApp widget is the headline — but every piece compounds.

01
UI/UX · Speed

Hero section revamp

Shipped
02
UX · Commerce

Shop page overhaul

Shipped
03
SEO

Shop-page SEO rewrite

Shipped
04
Conversion

WhatsApp Intent Widget

Shipped
05
Domain · Brand

Bottlewise.co advisory

● Awaiting approval
Fix 01 — Hero section revamp
03 / 09
Tweak 01 UI/UX · Speed

The first thing visitors saw was a Hennessy ad. Now it's a reason to buy.

Before

A promotional banner doing the work of a value proposition.

The old hero was a 14-slide carousel leading with a Hennessy VSOP promo — no headline, no delivery checker, no trust stats. Visitors landed with no idea what made Bottles & Glasses different.

  • Heavy DOM, multiple duplicate nav instances
  • Promo slider presented as the value proposition
  • Slow mobile load — critical miss for Nigerian users
  • Zero psychological hook to close the visitor

After

"Your drinks delivered in 1 hour. Guaranteed. Open 24/7."

A punchy headline, a live Lagos delivery map, a delivery checker, trust stats, and clear CTAs — our strongest conversion tool. The promo slider now sits below the hero where a promo belongs.

  • 10,896+ bottles delivered · 4.8 Google rating · 101 reviews
  • "Zero counterfeits, ever" trust claim above the fold
  • Payment logos: Visa, Mastercard, Paystack, Flutterwave
  • Mobile-first DOM — lighter, faster, cleaner
Fix 02 — Shop page overhaul
04 / 09
Tweak 02 UX · Commerce

From flat WooCommerce defaults to a refined, on-brand storefront.

Before

Out-of-the-box WooCommerce.

The shop page was running on flat WooCommerce defaults — generic grid, template typography, slow full-page reloads on every filter change.

  • Generic template that could belong to any store
  • Full page reload on every filter interaction
  • Weak on-page SEO foundation
  • No brand personality on the main buying surface

After

A storefront engineered for feel, speed and search.

Complete visual and technical overhaul. Live AJAX filtering, on-brand cards, and a 10× SEO foundation baked in at the template level.

  • Live AJAX filters — no full reloads
  • On-brand product card design and typography
  • 10× SEO foundation (see next slide for surgical changes)
  • Mobile browsing experience rebuilt first
Fix 03 — Shop-page SEO rewrite
05 / 09
Tweak 03 SEO

Three surgical changes that rewrite how Google sees the shop page.

Not a content rewrite — a structural one. These touch title logic, crawl intent signals, and how listings render in search.

Title & meta

Intent-matched titles

Shop-page titles and meta descriptions now target buyer-intent queries specific to Lagos drinks delivery — not generic "shop" templates.

Structure

Crawl-friendly URL logic

Category and filter URLs are now clean, readable, and indexable — signalling to Google what each listing page is actually about.

SERP

Upgraded rich listings

Listings now render with richer data in the SERP — meaning higher click-through at the same ranking position.

Fix 04 — WhatsApp Intent Gateway
06 / 09
Generic button → Lead machine.

Replaced the bloated Joinchat plugin with a custom Intent Gateway Widget. Every visitor now lands in WhatsApp as a warm, context-rich lead — never a cold "hello".

Hi! How can we help? Chat with us on WhatsApp
💬
Before — Joinchat Plugin
B
Barbie · Bottles & Glasses● Online — avg reply 2 min
Place an order
Track order
Bulk order
Enquiry
💬+2
After — Intent Gateway Widget
Fix 05 — Bottlewise.co advisory
07 / 09
Bottlewise App Decision needed this week

Let's secure the domain before we go public.

Nigerian registrars price bottlewise.co at roughly ₦80,000. Buying direct from international registrars brings that down to about $10 USD — a ~78% cost cut for the exact same domain.

Recommendation — Buy this week
bottlewise.co
₦80,000
e.g. Go54.com
≈ $10
International registrar
I can handle the purchase directly and hand the domain over — secured in your name, ready for the Bottlewise app launch.
What's next
08 / 09
Next Sprint Awaiting green light

The foundation is live. Now we turn it into traffic.

01

Detailed SEO audit & fix-through

Site-wide technical SEO pass: schema, internal linking, image alt logic, sitemap structure, Core Web Vitals.

Priority 1
02

SEO blog engine — first content cluster

Topical cluster build-out targeting high-intent Lagos drinks-delivery queries. Each post linked back to shop pages.

Priority 2
03

Bottlewise domain secured & parked

Pending approval on slide 07 — ideally this week, before public mentions.

This week
End of report
09 / 09

Every tweak this week compounds the next.

Thank you for the space to build this properly, sir. Happy to walk through any of the five live on a call.

Solomon
SellTheClick · Founder & Lead